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Monday, December 05, 2005

5 tips for interesting conversations

As part of my research into trying to understand the elements of effective conversations for a book I’m writing, I wrote to Robin Young, host of WBUR-FM’s “Here & Now” program out of Boston and a former ABC correspondent and subsitute host for NBC’s “Today” show.

What five things make for an interesting conversation?

1. listening.
2. really, listening.
3. after you've listened, asking questions relative to what you heard when you listened.
4. then, listen to the answer.
5. and...followup with another question, to make sure you heard correctly what the speaker was saying.
5a. then .. listen some more.


Good advice for we marketers, who tend to talk more than listen.

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